Who am I?

I’m a Social Media Specialist based in Toronto, Ontario, with a deep passion for social media marketing. Bringing brands to life through strategy and creativity, I bring a strong skill set to the field and genuinely enjoy creating engaging content, building meaningful customer connections, and driving growth for businesses. I truly love what I do.

In addition to my expertise in social media, I have a profound understanding of psychology and empathy, which I have developed through years of self-study and personal interest. This knowledge allows me to connect with audiences on a deeper level, craft compelling messages, and create strategies that resonate with people in meaningful ways. I am also a fast learner, constantly evolving and adapting to new trends and challenges in the digital marketing landscape.

My Expertise

My expertise spans across social media strategy, content creation, organic growth, paid advertising, copywriting, graphic design, photography, video editing, SEO, brand reputation management, and crisis response. I'm passionate about continuous learning, always staying up-to-date with the latest trends to ensure my strategies deliver impactful results.

My Experience

With over two years of experience in digital marketing, I've executed campaigns, designed high-impact visuals, and optimized content for brand growth.

- Olympic Campaigns: Led successful marketing campaigns featuring Canadian Olympians, including gold medalist Kelsey Mitchell, Paris 2024 cyclist Carson Mattern, and other top cyclists in the industry, delivering strong audience engagement.

- Television Feature: Created decals featured on CHCH News, showcasing impactful and results-driven design.

- Crisis & Reputation Management: Handled brand crisis management, ensuring audience trust and brand consistency.

I’ve also collaborated with companies such as Prepr, KinMe Technologies Inc., Velofix, and The Fix Velodrome, while also building and managing my own brand, Resolve One Media, from the ground up.

My Education

I have gained extensive knowledge and skills through certifications from the University of California, Davis, including Introduction to Google SEO, Google SEO Fundamentals, Optimizing a website for Google search, and the Google SEO Capstone Project.

Additionally, I hold multiple certifications from Coursera, such as:

- Introduction to Social Media Marketing (95.39%)

- Social Media Management (93.63%)

- Fundamentals of Social Media Advertising (91.30%)

- Automated Landing Pages with Mailchimp (83.33%)

- Measuring and Optimizing Social Media Campaigns (89.37%)

- Advertising with Meta (88.10%)

I have also earned a Digital Advertising certification from HubSpot Academy, further strengthening my expertise in the field.