Branding
This page highlights the visual identities and cohesive branding strategies I've crafted to define and elevate brands. From colour palettes to typography to logos and design elements, I specialize in creating and enhancing distinctive aesthetics that reflect a brand's values, resonate with its audience, and set it apart in competitive markets. To maintain consistency and strategic execution, I utilize a structured content calendar that ensures brand messaging remains cohesive, timely, and aligned with key industry trends and events. By organizing content in advance, I optimize audience engagement, reinforce brand identity, and create a seamless storytelling experience.
Below, you'll find examples of how I've strategically refined and strengthened the brand presence of four different companies across various industries. Explore how thoughtful and consistent branding transforms businesses into recognizable and trusted names within their markets.
#1 Velofix
About the Brand
Velofix is a well-known and respected cycling brand that has become a staple in the cycling community. Serving cyclists across the Halton region of Ontario, its customer base ranges from hobbyists to professional racers. As a fully mobile bike shop, Velofix brings expert bike servicing, repairs, and tune-ups directly to the customer – whether at home, schools, charity events, or major cycling races. Their commitment to on-the-go convenience makes them a trusted choice for cyclists of all levels. You can find them on Instagram at @velofixhqew
Brand Identity & Messaging
Velofix's brand messaging is centered around convenience, reliability, and premium service. Their aesthetic reflects a bold, professional, and inspiring presence, reinforcing their reputation as a go-to cycling service provider. Their signature bright red and black branding conveys their strength and urgency, while white and grey accents balance the look with a clean and modern feel.
Below, you will find a custom brand template I created, outlining Velofix's core colours, fonts, and messaging to ensure a consistent and recognizable brand identity. The second image showcases Velofix's Instagram before my involvement, and the third image highlights how I enhanced their branding, content, and visual cohesion to create a more engaging and impactful social media presence.
(Click on photos to view full-size)
#2 The Fix Velodrome
About the Brand
The Fix Velodrome is a unique bike and coffee shop located inside the Mattamy National Cycling Centre in Milton, Ontario. Catering primarily to racers, competitors, and cycling enthusiasts who utilize the Velodrome, The Fix has built a strong reputation in the cycling community. Their shop provides high-quality bike services, including repairs and tune-ups, as well as a curated selection of bike supplies and specialty coffee and espresso. This distinctive combination has made them a go-to spot for both recreational and professional cyclists, including elite-level athletes and Olympians such as Carson Mattern from Paris 2024.
Beyond their physical location, The Fix also operates a Mobile Café, bringing their premium coffee and espresso experience to corporate events, charity events, production companies, and more. You can find them on Instagram at @thefixvelodrome
Brand Identity & Messaging
The Fix Velodrome's brand messaging embodies a modern, inspiring, and dynamic atmosphere, with a strong emphasis on celebrating athletes and fostering motivation within the cycling community. Their clean and minimalistic aesthetic reflects their professional yet welcoming environment, making them a staple among cyclists and coffee lovers alike.
Their brand colours include beige, brown, white, and black, which create a sleek and earthy tone that aligns with their café-meets-cycling theme.
Below, you'll find a brand template I've created, highlighting The Fix Velodrome's core brand elements, colours, and fonts. The second image displays their Instagram before my branding enhancements, and the third image showcases the transformation after implementing a refined brand identity and content strategy.
(Click on photos below to view full-size)
#3 Resolve One Media
About the Brand
Resolve One Media is my personal brand, built from the ground up as both a portfolio extension and a showcase of my expertise in social media marketing. It serves multiple purposes: demonstrating my skillset to potential employers, sharing valuable marketing insights, and inspiring others in the field. Beyond that, it's also a creative outlet where I channel my passion for marketing, blending education, inspiration, and humour to engage and connect with like-minded professionals. You can find me on Instagram at @resolveonemedia
Brand Identity & Messaging
Resolve One Media's brand messaging centres around inspiration, education, and creativity, all within the realm of social media marketing. The aesthetic embodies an urban, modern, and sleek feel, reflecting my work in Toronto's fast-paced digital marketing scene. The overall vibe is chic, compelling, and sophisticated, using a bold yet balanced colour palette of cherry red (a rich red with pink undertones that exudes passion and energy), soft teal (a cool contrast that adds a sense of balance and creativity), and grey and soft black (for a polished, professional, and modern look).
Below, you'll find a branding template I created for Resolve One Media, showcasing the carefully selected colours, fonts, and overall brand aesthetic that define its identity. The second image displays the Instagram feed, demonstrating how these branding elements come together in a cohesive, visually compelling way to establish a strong and engaging presence.
(Click on photos below to view full-size)
#4 KinMe Technologies Inc.
About the Brand
KinMe Technologies Inc. is a startup revolutionizing the real estate service industry through a streamlined app-based business model. Its primary purpose is to seamlessly connect real estate service providers (PROS) with clients, offering an effortless booking experience for both parties. The app simplifies business ownership for providers by handling administrative tasks, saving them time and effort, while ensuring clients receive top-tier service from highly rated and vetted professionals. This innovative approach is transforming the way real estate services are accessed and managed. You can find them on Instagram at @kinmepro
Brand Identity & Messaging
KinMe's branding embodies a professional, clean, and modern aesthetic, designed to evoke a sense of ease and efficiency. The brand messaging focuses on making life easier for both service providers and clients. The colour palette features navy blue, yellow, and white, reinforcing a balance of trust, innovation, and calmness.
Below, you'll find a branding template I created for KinMe Technologies, showcasing the carefully selected colours, fonts, and overall aesthetic that define its identity. The second image displays the Instagram feed, demonstrating how these branding elements come together to create a strong, polished digital presence.
(Click on photos below to view full-size)